Sheffield & District

What is CAMRA LocAle?

LocAle is a scheme devised by Nottingham CAMRA in 2007 in the wake of the takeover of their last local regional brewery, Hardy’s & Hanson’s, by Greene King, and aims to promote pubs stocking locally produced real ales. Adopted by Sheffield and York CAMRA Branches a year ago, the scheme was rolled out nationally last summer. The aims are to address a growing consumer demand for quality local produce and an increased awareness of ‘green’ issues.

Everyone benefits as:

• Public houses stocking local real ales can increase pub visits
• Consumers enjoy greater beer choice and diversity
• Local brewers gain from increased sales
• The local economy sees more money spent and retained locally
• The environment suffers less road congestion and pollution due to fewer “beer miles”
• Tourists are attracted by an increased sense of local identity

Licensees wishing to benefit from participation in the CAMRA LocAle scheme must agree to endeavour to ensure that at least one locally brewed real ale is on sale at all times. Only real ale can be promoted as CAMRA LocAle. The definition of local applied by Sheffield & District CAMRA is beer brewed at a brewery within a 20 mile radius of the pub. Even leaseholders from the major pub companies may be able to become involved through participation in the SIBA direct delivery scheme or inclusion of local beers on the company’s guest beer list.

The following are among the pubs within the Sheffield & District Branch area so far signed up to the scheme and accredited:

Angler’s Rest, Miller’s Dale; Castle Inn, Bradway; Cobden View, Crookes; Commercial, Chapeltown; Fat Cat, Alma Street; Fox & Duck, Broomhill; Hillsborough Hotel ; Kelham Island Tavern; Nag’s Head, Loxley; New Barrack Tavern, Hillsborough; Plough, Low Bradfield; Ranmoor Inn; Rising Sun, Nether Green; Royal Hotel, Dungworth; Three Merry Lads, Lodge Moor; University Arms

If your pub qualifies and you wish to become involved in the LocAle initiative, please contact any committee member. Publicity items available include pump clip crowns, window stickers, posters and drip mats.