Something new and exciting will be coming from Welbeck Abbey Brewery this spring, as for the first time since 2011 the brewery will be boasting a fresh new look.
Lovers of their heritage-inspired ales need not fear as their range will be remaining the same, just with a more modern look. As part of the re-brand, and due to popular demand, the brewery have also decided to add the 4.1% ABV lager-style pale ale Kaiser to their core range.
Welbeck Abbey Brewery was established in 2011 and has quickly become one of the country’s leading microbreweries, brewing roughly 15,000 pints a week. General Manager Claire Monk says: “We felt it was time to redefine our brand. We always aim to produce the highest quality beers with a rich heritage behind them, but having been quiet about these stories in the past, our new image really focuses on the tales and legends behind each beer.”
Along with redesigning their packaging, the brewery has also launched a new and interactive website. “This new website will give drinkers an insight into stories from the estates history, all of which we have used for inspiration when creating our beers”, says Claire.
You may have already caught a glimpse of the new branding across the brewery’s cask or bottle range down at your local, but if not and you’re anxious to get a sneak peek then they invite you to visit their new website at www.welbeckabbeybrewery.co.uk.